One thing the other side does most effectively is to frame how they portray the Truth Movement deciding what our soundbyte will be and then they repeat it, over and over. That’s a typical marketing maneuver, frequency sells. The more time someone hear/sees something, the more likely that something will be ingrained in their mind as fact. The other side also takes bits and pieces of still disputable data from our message and highlights it to make us less credible.

For instance, let’s take Larry Silverstien and his controversial “pull it” statement. Of course I and many like myself believe he is indeed saying “Pull it” defined by controlled demolition, but because we cannot - beyond a reasonable doubt, prove that to be true, it can sometimes make our message less credible when we use it. The absolute best and irrefutable evidence we have for an inside job is the fact that no plane – or anything else hit World Trade Center 7. There was no jet fuel, there was minimal fire, and there is still no report as promised by the 911 Commission. Since the official hypothesis for the collapses - of WTC’s 1 & 2, are do to jet fuel fires, let’s run with that regarding WTC7. Why do we need to grasp onto and .......
http://opednews.com/articles/opedne_cheri_..._subtractin.htm